GEN Z SPENDS TO ENRICH, NOT ESCAPE

Gen Z Spends to Enrich, Not Escape

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success adhered to a familiar pattern: gain gradually, conserve strongly, acquire a home, and prepare for retirement. But Gen Z is approaching cash with a fresh point of view. As opposed to focusing only on long-term buildup, this generation is prioritizing equilibrium, healt

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